Kitchens rise to stardom

Blame the cooking channels or the gregarious celebrity chefs. Whatever the reason, gourmet grade kitchens with luxury kitchen appliances and designer pieces are must-haves for today’s affluent homebuyers.

These days, when one thinks of the kitchen in any home, it’s almost certainly the star of the show where families gather at holidays and any day of the week, or where families discuss the day’s activities.

And with today’s open floor plans, it’s no wonder why several of today’s kitchens are fast becoming the focal point of many interior design or even redesign projects.

Luxury developer Ayala Land Premier understands this, a reason why the upscale condominium residences of its soon-to-rise masterpieces, the 69-storey Park Central South Tower at the intersection of Paseo de Roxas and Makati Avenue and the 52-storey Two Roxas Triangle along Cruzada Street, will feature sophisticated kitchen designs.

To achieve this, Ayala Land Premier partnered with three of the world’s best names in business: Smeg (kitchen appliance partner in Two Roxas Triangle and Park Central Towers); SieMatic (kitchen systems partner for Two Roxas Triangle and also at The Suites at One Bonifacio High Street); and Varenna (kitchen systems partner for Park Central Towers).


Founded in 1948 in Northern Italy, Smeg brings everyday objects to life through originality, creativity and quality.

Most of its creations feature retro-inspired designs, their appliances bring classic Italian style straight to the heart of the home: the kitchen.

Selling everything from dishwashers, to cooktops, to refrigerators, Smeg was founded by Vittorio Bertazzoni of Guastalla, a small town in northern Italy. Interestingly, Bertazzoni family’s entrepreneurial history begins way back in the 19th century as they became famous for building cookers.

Knowing how to combine technology with style—retro look—is the key for Smeg in creating products which become truly iconic.

In fact, Smeg’s internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago.

Another important factor is the company’s “green approach” as all of Smeg’s appliances are designed to meet certain environmental considerations like the materials for their products are easily recycled, such as steel, glass, aluminum, and brass.

In addition, Smeg also limit their use of materials such a lead, mercury, PBBs, and PBDEs all are which frequently deemed as hazardous.

It’s worth noting that Smeg didn’t get the reputation and respect as a manufacturer just from selling quality refrigerator units and powerful cooking ovens. They sell a number of other appliances as well including microwave ovens, coffee machines, gas cookers, kitchen mixers, toasters, and even dishwashers.

Leading brand

Ayala Land Premier’s other partner is SieMatic, recognized as one of the leading brands for premium kitchen furnishings from Germany.

Founded in 1929 beginning with kitchen dressers, it now dominates the international market for luxury kitchen design systems, cabinets, countertops and niche kitchen panels, with presence in over 70 countries. In Asia, SieMatic is present in Australia, Indonesia, Japan, Korea, Malaysia, Mainland China, Singapore, Taiwan, Thailand and Vietnam.

Here in the Philippines, SieMatic is exclusively distributed by Focus Global (SieMatic has been in the Philippines since 2002).

SieMatic’s impeccable knowledge on material combination allows it to offer clients practical and smart kitchen solutions. There’s the patented MultiMatic track system that allows one up to 30 percent more storage space than conventional kitchens, and the SieMatic Interior Design System featuring modular interior accessories that allow versatile, personalized solutions to kitchen drawer organization based on changing individual needs.

SieMatic leads the market in the open kitchen design, recognizing that today’s kitchen is a living space, much a part of the living room with common elements like spaciousness and creative flair.

For the environment, SieMatic fully supports the “green idea” where sustainability of home plans and fixtures are incorporated both in its own manufacturing process and in the projects it undertakes, as shown by the company’s environmental standard certifications.

Constantly updating itself with trends as far as emerging tastes and lifestyle changes in its niche market are concerned, SieMatic is currently going for the natural trend when it comes to employing certain materials. To discover SieMatic’s latest ideas, one may drop by its showroom at the Twenty-four Seven McKinley building, located at the corner of 24th street and 7th Avenue, McKinley Parkway, Bonifacio Global City, Taguig); at the corner of Pioneer and Reliance Streets in Mandaluyong City; and at the Design Center of Cebu, at the corner of P Remedios and AS Fortuna Streets, Mandaue City in Cebu.

Creativity and Italian design

Varenna collection offers personalized solutions to suit contemporary tastes and styles. Elegant in form and highly flexible in design and detail, these high quality systems can be customized to complement one’s unique personality.

A kitchen division of Poliform (a leading Italian furniture manufacturer and a renowed design brand), Varenna brand was acquired in 1996.

Varied collections feature exclusive kitchen systems made entirely in Italy, guaranteeing rigorous quality control during all stages of production.

Varenna products are built in modules and shipped fully assembled in order to preserve the quality and precision of the final product. It is known for its exquisite detailing and of course, for its “lack2 of handles or cupboard pulls.


Indeed, what was once a purely utilitarian space has now become an extension of not only the dining room but also the living room.

The kitchen masterpieces that will be created by these Ayala Land Premier partners at both Park Central South Tower and Two Roxas Triangle will truly be the epitome of sophistication and luxury.

Park Central South Tower will only offer 281 private residences with 12 different unit designs and layouts.

With unit sizes ranging from a two-bedroom unit at approximately 138 sqm to a three-level penthouse unit called Anadem Villa One at approximately 1,635 sqm (inclusive of a limited common area and 281 sqm pool deck), Park Central South Tower will offer 54 Aquaview Villas (with own private elevators and a 5.7 meter high living room area that flows out to a private plunge pool and lounge deck); 54 Skyview Villas (with floor-to-ceiling and wall-to-wall windows that wrap around a 5.7 meter high living room space); 54 Gallery Villas (with private elevators opening up to a gallery where discerning homeowners can feature prized possessions or works of art); and 112 Glass Suites, aptly named because all of the rooms feature floor-to-ceiling and wall-to-wall windows maximizing views and bathing these luxury apartments with natural light).

Park Central Towers’ first tower will begin turnover in 2024.

Two Roxas Triangle, on the other hand, will only have 182 flats—ranging from 302 sqm to 633 sqm (a four-bedroom Penthouse with balcony)—that follow the design of American architectural firm Skidmore, Owings and Merrill (SOM) and local counterpart Pimentel, Rodriguez, Simbulan and partners.

Turnover of Two Roxas Triangle starts in the first quarter of 2019.

Ayala builds estates in more locations

We all know how Ayala Corp. —then known as Ayala y Compania—succeeded in transforming a vast area of marginal grassland into the country’s most important business hub as well as premier residential address.

It became the company’s motivation to build more similar developments in other locations like the 1,700-hectare NUVALI in Sta. Rosa and Calamba, Laguna that compbined commercial centers, residential subdivisions, parks, a BPO hub, a multifunctional lake, and a Wildlife and Bird Sanctuary into one self-sustaining eco-city.

But aside from transforming the Bonifacio Global City in Taguig; developing the 6.6-hectare South Park District (a masterplanned, mixed-use development in Alabang that brings together a mix of residential condominiums, a regional mall, and office buildings anchored by a central park); the 109-hectare Altaraza Town Center (a mixed-use master planned community in San Jose Del Monte City, Bulacan); the 700-hectare Vermosa (an integrated mixed-use development in Dasmariñas and Imus, Cavite); and the 29-hectare Vertis North (a large-scale mixed-use urban hub rising beside TriNoMa mall in Quezon City); the 1,125-hectare Alviera (an integrated mixed-use development envisioned to be the growth center in Porac, Pampanga); Ayala Land has also established its overwhelming presence in other parts of the Philippines, particularly in Palawan, the Visayan region, and in Mindanao.

At the sidelines of the Asia Pacific Real Estate Investment Summit in 2012, Antonino Aquino, Ayala Land president and CEO, informed that the property giant planned to double its land bank for tourism estates to 1,000 hectares in the next two to three years.

He explained that Ayala Land is envisioning to create something like what Phuket (in Thailand) and Bali (in Indonesia) have when it comes to advanced tourism estates.

Two years later, in 2014, the company made good on its promise as it laid the groundwork for the development of Lio in El Nido, Palawan, a 100-hectare resort town master-planned as an ecologically sustainable tourism destination.

Lio is Ayala Land’s first tourism estate in El Nido, Palawan. More than 75 percent of Lio will be open space highlighted by a four-kilometer white sand beach.

Taking its cue from the estate’s tropical surroundings, Seda Lio will look a little different from its other counterparts: Seda Lio will only have three floors, which is a deliberate move to ensure that the property does not go higher than the coconut tree line, following Lio’s strict setback guidelines and its thrust for sustainable development.

In Iloilo, Ayala Land is set to build the Atria Park District, a 21-hectare masterplanned, mixed-use community that integrates residential, retail and business clusters as well as health care and educational institutions.

Aside from residential, retail, office, and hotel components, this development will be complemented by the Ateneo de Iloilo school and QualiMed hospital.

In Talisay, Negros Occidental Ayala is fast developing the North Point, a 200-hectare mixed-use community development. Ayala Land subsidiaries Ayala Premier, Alveo, Avida and Amaia Land will have their own residential developments. Ayala Malls’ The District serves as the development’s shopping destination.

The Capitol Central will be Bacolod City’s premier development. The mixed used development will cover 9 hectares, 4.04 hectares of which has been leased from the Negros Occidental provincial government.

To be built on the provincial government property facing the north side of the Capitol Lagoon Park is the 8-story, 155-room Seda Capitol Central. Meanwhile, The 4-story BPO office building Capitol Corporate Center and Ayala Malls Capitol Central will be built behind the Capitol building.

Rising along San Juan Street is the Amaia Steps Capitol Central, two 9-story residential buildings with about 288 units to be offered per tower.

In Mandaue City, Cebu, Ayala Land has Gatewalk Central, a 17.2-hectare mixed-use development that will feature office buildings (business outsourcing companies), residential areas, parks (including the Esplanade, 20-meter-long open space envisioned to be an experiential hub of social activity and cultural movement), and retail stores including the Ayala Mall.

Gatewalk Central is a joint project of Ayala Land and the Aboitiz group in Cebu.

In Cebu City, Ayala Land has the 74-hectare Cebu Park District, a joint endeavor of Ayala Land and Cebu Holdings, a certified economic IT zone that is a certified economic IT zone.

This development seamlessly weaves offices, retail shops, bistros, and residential communities while catering to various market segments in Cebu.

Ayala Land envisioned this development as a kind of urban living that balances a resident’s proximity to the most-desired establishments in the district, as well as the existing parks that provide breathing spaces.

In Mindanao area, Ayala Land has Centrio. Centrio is a 3.7-hectare mixed use, master planned community consisting of Centrio Mall, urban lifestyle hotel Seda Centrio, high-rise residential condo Centrio Tower, and an office development.

The development is set in a relaxed laid-back environment that refreshes urban living. Indeed, Centrio personifies the ideal live-work-play experience.

Ayala Land’s Vermosa estate is next Alabang

Ayala Land has launched its newest master-planned, mixed-use estate Vermosa, a 700-hectare project in Imus, Cavite it described as the “next” Ayala Alabang.

In a statement, ALI said Vermosa encourages walking and physical activities by integrating features that promote healthy and active living in its residential, business and commercial developments.

The estate is on Daang Hari road, only 12 kilometers south of Ayala Alabang, and aims to be an epicenter of diverse sports and lifestyle pursuits, said Jay Teodoro, Ayala Land senior division manager and Vermosa Estate head. “It is also less than an hour’s drive away from Makati and other major urban centers, making Vermosa a very viable first home community.”

The Vermosa Sports and Lifestyle Complex has the only International Association of Athletics Federations-certified track oval in the Philippines, a FINA-certified Olympic-size swimming pool and a sports science laboratory.

The sports science laboratory studies how the human body can improve performance in intensive sports activities and exercises and gives training programs and physiological services.

It also promises a holistic approach to fitness and health through programs managed by Optimum Sports―a group of coaches and trainers led by Marc Velasco who have trained athletes for international competitions.

A sports-themed shopping center housing organic and farmers markets, sports and hobby shops, sports bars, spas and health stores will also be built.

Lush greenery will freshen office solutions, retail boutiques, entertainment complexes, institutional centers, integrated bike and pedestrian lanes, and open, interactive spaces for future communities such as The Courtyard by Ayala Land Premier and Alveo’s Ardia. The more affor-dable Avida will be launched in the first quarter of 2017.

Upon full build-out, Vermosa will house more than 30,000 residents who will enjoy pedestrian-centric walking paths, dedicated bike lanes and a landscaped linear park stretching as far as 10 kilometers over the entire estate. The commercial center can be reached via a 10-minute walk or bike ride from any point in the estate.

Vermosa will have two central business districts covering more than 100 hectares. The low-density, campus-type Vermosa Midtown will have various retail and commercial establishments including an Ayala Mall regional shopping center that will open in early 2018. De La Salle Santiago Zobel School will also open its second campus in Vermosa Midtown next year.

The second phase will feature a full-blown CBD that will be developed over the long term.